Samples of commercial proposals for the provision of services. How to make a commercial offer
Recently, an instrument in the work with potential and existing partners has increasingly been a commercial offer. Samples of commercial proposals for the provision of services - transport, medical, construction, accounting and others will be considered in this article. Here are some tips on how to create this kind of advertising.
What it is
As a type of selling texts that motivates a call to managers or a trip to the office, samples of commercial proposals for the provision of services of any plan are a very common phenomenon today. If a person, having familiarized himself with this list, performs one of such actions, it will mean that the originator has achieved his goal.Since this is a rather subtle and cunning business, despite the fact that it looks very simple, not every manager will be able to master it, and therefore there are numerous examples of commercial offers for the provision of services (although they are not all and do not always work, because you need to take into account specific circumstances).
But the main purpose of drawing up this document is always to stimulate the client to make a deal. Normal communication with potential or existing partners is very different from the specifics of the written appeal. And because samples of commercial proposals for the provision of services for a long time will be in demand. This is extremely capacious and at the same time as brief as possible, where the main parties are emphasized.
How is it done
In work with partners, there are two types of commercial offers. With potential customers - non-personalized, that is, "cold", which can be offered to absolutely everyone. For example, commercial offer for the provision of transport services.
A very small number of people never feel the need for transportation; most likely, there are no such people.The “cold” version of the quotation cannot exceed the size of the text of one page, since it simply will not be read.
Another option is a personalized appeal to a specific business owner, company director or top manager. It is unlikely that at least one commercial offer template for the provision of services will be suitable, since you will have to pay attention primarily to the content, and then to the structure and design of the appeal. Text should not be much! The ideal option is two or three pages (although there are branches where a ten is not enough, and this again indicates the impossibility of using samples in some cases).
If you intend to work with new and fairly large customers, you need to carefully study their purchasing regulations, and then, based on this information, build your own commercial offer. It will surely turn out exactly the way the future customer wants him to see, that is, effective.
Attempt at writing
If a manager makes a commercial offer for the first time, he cannot do without studying samples, examples are needed to understand the form, to understand the essence. It will take a lot of time, and efforts will have to be remarkable.First of all, after studying, it will become more clear how to develop the content itself, what is required to be entered and what is not, and also to identify what needs to be brought to the fore. Only someone else's experience can quickly explain how to make a commercial offer for the provision of services. Examples of such works are presented below.
Commercial offer for the provision of legal services can be found anywhere - and associated with civil law, and specifically with real estate and inheritance. Some of them can serve as practically ready-made sentences: fill in the necessary lines with your own data on the type of services provided, change the “cap” with the name of the company, that's all.
Commercial offer determines the success of the entire business, it is one of the most important documents of any company. And it’s not so important whether the manager will use the ready-made commercial offer template for the provision of services or make it with his own work in accordance with his understanding of the sales problem;Hence the indispensable changes in the structure of the document itself. That is the most important composition of the target audience.
It can be completely different people, so the appeal should be made accordingly. For example, a commercial offer for the provision of construction services may be intended for young families to provide budget housing or people who have already taken place, who needed a place to rest, that is, to build summer houses and cottages. Or, for example, children's park services are offered differently than small business lending services, where in the first case parents are the target audience and start-up entrepreneurs in the second.
Goals and objectives
The main, and sometimes the sole purpose of any commercial offer is the sale of this service. That is why every letter, every stroke of a document should be directed to exactly this: interest a potential client so much that he makes a purchase. Already the first line to be read, you need to hook the client's interest, like a hook, forcing you to read the sentence to the end. If this first step was a success, thenthe possibility of attracting a new partner is real.
The entire structure of the document should work to achieve this goal, all of its components. Whatever the form of the commercial offer for the provision of services, there will always be three main parts. The beginning is a short and surely eye-catching phrase. Further, the whole essence of this quotation is set forth brightly, concisely and succinctly, involving images, using different fonts and colors. And the conclusion of the document is such that the client is simply forced to continue communication.
There are a number of mandatory provisions regarding the form of commercial offer. Firstly, the heading where the data of INN and KPP is indicated, the company logo, its contacts are telephone, postal and email addresses. Further - an indication of the addressee to whom the letter is intended. Name, that is, an indication that this letter is a commercial offer. Date and number of this document.
A very important point is the indication of the number of the outgoing document. A self-respecting company always maintains internal document circulation, and, for example, a commercial offer for the provision of accounting services with an outgoing number will inspire confidence in the integrity of the company, its business qualities.
Further in the document it is necessary to indicate the conditions and possibilities of payment, as well as installments, terms of delivery of services. If the offer is intended for the regions, then it is recommended to attach to it the entire list of services and conditions for their delivery.
Appearance of the document
All items must be numbered and supplied with a short name of the service with the cost of each unit. It’s not for nothing that they say that it’s better to see once than to hear a hundred times, so we need pictures - photographs or diagrams depicting this type of service. Also relevant in this case and technical specifications.
At the very end, the document must be certified by the seal of the organization and the signature of the responsible person. And next to it is the specified period of this commercial offer, that is, its relevance, as well as the relevance of the prices indicated above, and the reserves for the provision of this service. Contact the responsible manager of the document is completed.
- Commercial offers can be basic, that is, sent out in large quantities and composed in a single unique form. Thus, attention is drawn to a hitherto unknown firm, and the target audience is expanding.Among the advantages of the basic sentences is that a large area is covered, time is saved by managers, and among the minuses is that there is no personal offer, and there is a huge chance that the letter will be read by someone who does not make any decisions. And it only depends on him whether the document will pass further up the corporate ladder. Basic mailing is good if one service is offered that is interesting to the widest range of people: water delivery, website development, and the like.
- There are also "warm" commercial offers. They are personalized because they are sent after a cold call, for example. The advantage of this type of offer will be the fact that at least it is already waiting a little. Here, an important nuance is that a preliminary identification of customer needs is simply mandatory. And, for example, a commercial offer is being prepared for the provision of security services in the presence of information that this potential client has protection either weak or absent. It is recommended to start the letter with the phrase "At your request I am sending you ..." or "Continuing our conversation, I send the following ...", but the main thing is that after a few days you can make another call and specifically discuss the conditions of interaction.
The most common mistakes
A commercial offer will not be effective if it is uncompetitive, if it is sent to people who are clearly not interested in it, that is, it is made without taking into account the needs of this target audience.
Sometimes managers are not very well draw up a commercial offer, even there are cases when it is impossible not only to analyze, but also just to read. Or they make another very common mistake: they consider only their own product, but there is no specific proposal in the document, and the benefits to the buyer are not indicated. It also happens that a commercial offer is composed of a heavy, hard-to-read syllable.
Tips for writing a document
What matters is not the quantity, but the quality of the text. The volume should be very, very moderate, it is not necessary to specify everything at once, the most demanded data should be put in the head of the corner, and it is better to remove all unnecessary words, because they distract the reader from the motivating information for which the document was written.
The offer - "catchy section" - this is what is offered to a potential client, the most important element of the document on which success depends.Here you need to take into account the following when drafting: efficiency, favorable prices, additional service, payment delay, discounts, guarantees, prestige of the company, availability of versions of the service and high result. Experienced craftsmen in one sentence manage to combine several such starting points.